Stories teach us about life, about ourselves and about others. Storytelling is a unique way for everyone to develop an understanding, respect and appreciation for other cultures, and can promote a positive attitude to people from different lands, races and religions. The Storytelling Process * Know your audience. Who wants to hear your story? … * Define your core message. … * Decide what kind of story you’re telling. … * Establish your call-to-action. … * Choose your story medium. … * Plan and structure your story. … * Write! … * Share your story. A good storyteller will typically identify their two most salient points and bookend their story with them—they will open with an exciting anecdote to grab the audience’s attention, and then they will make sure the last thing they say is something that can resonate with the audience long after the story is over. Great storyteller leaders are human, vulnerable, truthful and trustworthy.
